Coverage of narcissism has exploded in the media over the past several years but in truth it has always existed, so is narcissism really becoming an epidemic or are we just more aware of it?


In the eighties there was a huge drive to instil self-esteem in children, but rather than instilling self-esteem and teaching children that they have an inherent worth what has been suggested is that entitlement was taught to the new generation. For example ‘you deserve it’, and a ‘you can have anything you set your eyes on’ attitude. In addition the media has simultaneously promoted a ‘you can have anything’ mentality that has resonated with recent generations.