All too often people confuse assertiveness with rudeness or aggression. Some say ‘I say it like it is!’ or think that brutal honesty which can often be hurtful is somehow assertive. Others still think that the opposite to being passive or a ‘pushover’ is to be tough minded and always get what you want. The truth is that truly assertive people are neither disrespectful, rude nor aggressive. Genuinely assertive people are considerate of others whilst diplomatically expressing their own thoughts, feelings, beliefs or values. They are neither passive or aggressive and they protect both their own rights and others rights when communicating.