How many times have you heard someone be rude and afterwards say they are just ‘keeping it real’? All too often people who are rude hide behind the guise that they are just being authentic or honest. In truth being sensitive to others feelings is in no way linked to being authentic. If you genuinely are thinking something negative about someone and want to be authentic by communicating your opinion there is ALWAYS a way to convey what you mean diplomatically so that you don’t hurt anyone!